Baby Diapers Market Business Opportunities Unlimited

Two-child policy of the full landing, so that the original full of vitality of the mother and child market to add new vitality, and as a mother and child industry in the fast elimination of commodity diapers, but also ushered in its development of the second spring, according to relevant statistics, Chinese baby diapers and baby wipes in the past five years have been rapid growth, and with the emergence The market expects the market share to remain rising. "To improve competitiveness in the Chinese baby diaper market, companies and brands first need to improve product quality, which is the primary driver of brand change," said Li Yujing, a senior research analyst at Enmint. In all the product elements of baby diapers, breathability is a key concern for mothers. ”

The breathability of the product is the key 

Enmint reports that nearly 60% (66%) Chinese mothers say they will replace another baby diaper brand because of product quality, followed by word of mouth (61%), according to a new study in diapers and baby wipes-China, 2016.

86% of mothers claim to be satisfied with breathability, with the highest level of satisfaction being softness (91%), absorptive Capacity (90%) and mild irritation to the skin (90%), suggesting that breathability is the key to improving overall consumer satisfaction.

Product Visibility determines brand replacement 

In addition to good product quality and good reputation, half (49%) Mother also decided to replace the baby diaper brand according to whether the brand is well-known. Mothers who earn more than 22000 yuan a month are more likely to be influenced by brand-related factors, such as "well-known brands (56%)" and "International Brands (30%)".

This suggests that companies and brands are investing heavily in commercial advertising, marketing campaigns and branding if they are to enter the high-end baby diaper market.

Product features and packaging can not be ignored 

The Enmint consumer survey showed that "ease of use (49%)" and "Easy to carry (40%)" were also important factors that led mothers to replace the baby diaper brand.

In fact, from 2013 to 2015, in the new baby wipes, the proportion of "portable" claims rose from 0% to 12.5%, while the use of easy packaging claimed baby wipes products rose from 2.2% to 7.5% in the same period. "Consumers are looking for baby diapers and baby wipes that can help save time and effort. Companies and brands can take this opportunity to invest in new product development in terms of functionality and packaging. Brand in promoting baby diapers and wipes products, it is important to show consumers that these specific products can meet their specific needs, such as high-end and easy to carry, etc. It is also where innovative packaging design and new technologies can play a role.

"Li Yujing, a senior research analyst at British Westminster, continued. According to the Enmint consumer survey, Chinese consumers use different baby diapers and baby wipes products on different occasions.

They use baby diapers (51%) more when they are at home during the day, and tend to use baby diapers at night or when they go out.

When going to entertainment venues, the proportion of people using baby wipes and common wipes varied the most, at 58% and 33%, respectively, followed by tourist occasions, 54% and 31%, respectively, and social occasions with family and friends, 53% and 29%, respectively. "Our survey shows that companies and brands have the opportunity to expand their product range to meet different uses, or to promote the use of more convenient products, for example, by introducing more baby diapers for specific use situations, such as babies" sleeping diapers all Night, "Yu Jing added.